Saucey!

Clyde’s on Main BBQ Sauce Labels

Along with helping to establish Clyde’s visual identity, Widgets & Stone assisted in labeling Clyde’s six different in-house BBQ sauces.

The team continued to build on the visual styles of the eclectic 1980s — using the xerox “zine” culture and southern vernacular as inspiration.

Creative Direction: Paul Rustand; Design: Ben Dicks, Travis Hitchcock.