Working Together Works
EPB 2013-14 Annual Report
EPB’s mission is to enhance the quality of life in Chattanooga, TN by providing top-quality energy and communications services to the city. Each year the company issues an annual report and, naturally, it covers pertinent business and financial information but EPB also uses the report to tell stories of the great work being done by their employees.
Widgets & Stone teamed up with regular collaborators 26 Tools, Dotson Commercial and Tubatomic to build the all digital annual report. After meeting extensively with the EPB team (led by VP Danna Bailey), the creative team met to brainstorm how best to tell the stories of the past year. Inspiring ideas came by starting with design, writing and photography solutions the team had wanted to use in the past, but had not had the opportunity to implement. The final style of the annual report is a perfect blend of solutions contributed by every member of the team – photography, typography, writing and interface.
Building on the design styles established by Widgets & Stone, Tubatomic made the site adaptive – working differently on laptops than on tablets and smart phones. PDF versions of the annual report and the financials reflect the overall style while adapting it for yet another format.
Creative Direction: Paul Rustand, Mandy Meredith; Writing: Caleb Ludwick; Design: Bradley Dicharry, Travis Hitchcock, Kerry O’Connor; Web design + buildout: Tubatomic; Photography: Dotson Commercial.