Transforming Trucking
Shah Trucking Identity
Guru Shah had a vision to start a transportation company with one truck and focus on the drivers. While he had a limited budget and a short timeline, he still needed an identity that would express the company’s ideals and last a long time. Widgets & Stone worked quickly and efficiently to provide solid bones for the corporate identity with logo, typefaces and colors, as well as the design for that very first semi trailer.
Creative Direction: Paul Rustand; Design: Mandy Meredith and Travis Hitchcock; Writing: Caleb Ludwick/26 Tools.