Designing for IT
MCA Logo Refresher
Mike Collins & Associates, Inc. (MCA) was founded in 1987 with two employees selling I.T. hardware. Today MCA has grown to over 60 employees in 3 cities, with an I.T. service staff available to support every customer’s constantly changing I.T. needs nationwide. After almost thirty years serving customers, today MCA offers sales, service, depot, networking, cloud, security, and leasing – a complete technology solution for customers.
In 2009, the buzz of “the cloud” confused many businesses about what direction Information Technology was headed. MCA offered a fully tailored solution that allowed businesses to focus on their business, and not their aging technology. MCA Cloud became fully operational in 2011 and has continued to grow the largest regional solution for small and medium size businesses.
While this technological growth and innovation was exploding, the company’s visual identity was lagging behind. Company leadership reached out to Widgets & Stone to propose a new look and feel that accurately reflected MCA’s outstanding technology expertise and service.
Design Director Mandy Meredith led the design team through several iterations of a refreshed logotype, based on MCA’s long standing mark, and added a tech inspired symbol that drew on the company’s six main offerings.
Design Direction: Mandy Meredith; Designers: Travis Hitchcock, Mandy Meredith, Mark Slawson.