Goodhew/Sockwell Web Redesign
The US manufacturers of Goodhew lifestyle socks and Sockwell graduated compression socks have been steadily growing. While their products are well designed and exceptional, their brand communications weren’t reflecting that quality.
They turned to Widgets & Stone and 26 Tools for help with brand communications needs, and specifically for a redesign of their two product web sites. As 26 Tools worked to develop delightful and informative brand messaging, Widgets & Stone worked to develop a library of lifestyle photography and new design styles.
Previous versions of the web sites tended to be heavy on information and light on product imagery.
Widgets & Stone worked with Dotson Studios to create new photography that captured the lifestyle spirit of the brand and showed the product in use.
Then the team developed a clean web design that shows off the wonderful socks and the great lifestyle photography. Web site information was consolidated and the navigation was simplified.
Creative Direction: Paul Rustand; Design Direction: Mandy Meredith; Brand Messaging Strategy & Writing: Caleb Ludwick, 26 Tools; Design: Ben Dicks, Amy Trumbull; Photography: Dotson Studios.