To the Rescue
Logo for Brindlee Mountain Fire Apparatus
In 2000 volunteer firefighter James Wessel helped his local fire department purchase a used firetruck. When the truck broke down on its very first call to a house fire and the house was lost completely, they went back to the salesman who brokered the deal looking for compensation. As it turned into a lengthy legal battle, James decided that he could do better. He founded Brindlee Mountain Fire Apparatus in 2001, buying, fixing and selling one fire truck that first year.
In the twenty plus years since then, the company has grown by leaps and bounds — buying, fixing and selling hundreds and hundreds of vehicles every year. But as the company’s reputation and brand equity has grown, the original logo began to lag behind, not adequately expressing their integrity and expertise.
After a failed attempt at logo redesign a few years ago, we were asked to come the rescue. We created a new logo that embraced their rich heritage but also would take them into the next era of growth. We developed a flexible logo system that could accommodate all the many applications: digital, print, apparel and more.
Creative Direction: Paul Rustand; Design: Mark Walter; Illustration: David Webb.