Forget Startups, Go for Scaleups
Capacity Capital identity
Capacity Capital is a new fund working to 10X small, revenue-generating businesses. Instead of gambling on startups, of which only 5% generate the expected returns, Capacity is focusing on revenue-based investment. Building on already successful, growth-ready companies – businesses with capacity for growth.
Investing in the overlooked and underestimated.
Widgets & Stone helped to create a dynamic logo and identity for the new venture that drew inspiration from the spiraling growth of fractals. A simple radial spinning outward with unlimited potential.
Read more at: https://capacity.is/
Creative Direction: Paul Rustand; Design: Brad Dicharry; Mark Slawson.