Life’s Intermission
UltraSite Catalog Redesign
UltraSite is a PlayCore Company that manufactures high-quality commercial grade outdoor recreation products including a variety of site furnishings, park amenities, picnic tables, park benches, and much more.
UltraSite’s product quality and customer service are quite high and the brand has strong equity in the industry. However, the company’s leadership felt that the current catalog design was not communicating that quality. Led by Stephanie Devine and Mimi Marler, the UltraSite team collaborated with Widgets & Stone to create a new catalog design to communicate the brand’s excellence.
Design Director Mandy Meredith and designers Amy Harmon and Laura Michael crafted a clean and elegant catalog design to showcase the great products and photography. Dotson Commercial provided some excellent key images of the product as well.
Hot off the presses, both salespeople and customers alike are praising the clarity and style of the new catalog.