A Real Brand
Barron Legacy Ranch logo
Alturas Ranches took a leap of faith and stepped away from the super-sized, commercial cattle that are being raised all over the world. After careful research, they launched Barron Legacy Ranch, with a breed originating in Australia, with the motivation to reduce the frame size of the herds and raise cattle that thrive on a grass-fed diet. As a result, the cattle produce steaks of a healthy portion size that have beautiful marbling, outstanding tenderness, and mouthwatering flavor.
Sarah Sherman Current asked Widgets & Stone to develop a simple mark for the Ranch. After exploring several variations, the team landed on a simple letterform that combined the B and the R and could easily be turned into an actual ‘brand.’
Creative Direction: Sarah Sherman Current; Design Direction: Paul Rustand; Design: Bradley Dicharry.