Graincraft Ad Campaign
Love that’s passed down
Graincraft is America’s largest independent miller of commercial flours. Because the company is made up of three great millers, Grain Craft actually has a 100 year history in the industry.
Widgets & Stone partnered with Grain Craft to develop the look and feel for a new ad campaign. With keen guidance from Grain Craft leadership, the creative team landed on designs and photography that bring their great products into view with contrast and depth.
“Just like a recipe that’s passed down with love from one generation to the other, there’s a shared passion for flour as it’s delivered from the hands of our farmers to our millers, and finally, to our bakers.”
Creative Direction: Paul Rustand; Design Direction: Liz Tapp; Art Direction & Design: Mark Slawson; Writing: Jacob Biba; Photography: Dotson Commercial.
