Because Every Thread Counts
Microseal Chattanooga
MicroSeal is the only fabric protectant that works from the inside out. For more than 30 years, the industry-leading formula has worked by penetrating fibers instead of coating them, permanently guarding each and every thread against stains and fading. From rugs to upholstery, curtains to aircraft interiors, MicroSeal provides all kinds of fabrics with seamless, spotless and timeless protection – year after year, wear after wear.
Microseal licenses providers based on regions of the country, and most of these providers are cleaning or manufacturing services that focus on the technical side of Microseal rather than the aesthetic. Chattanooga’s Microseal provider also owns high end furnishing and interior design companies and understands great quality furniture and fabric – and the need to protect it. So Widgets & Stone created a simple but elegant look and feel for this region’s Microseal services. Collaborating with 26 Tools for keen copy and Kyle McKillop for photography, the team built stationery, collateral material and a web site.
http://www.microsealchattanooga.com
Creative Direction: Paul Rustand; Designers: Brad Dicharry, Amy Trumbull, Liz Tapp, Travis Hitchcock; Writing: 26 Tools; Photography: Kyle McKillop.