Next Level Baking

Next Level Baking

Grain Craft 2020 Ad Campaign

Widgets & Stone created a fresh look for the new Grain Craft ad campaign from late 2018 through 2019. The ads used the contrast of bright whites and colors against dark backgrounds to showcase the company’s many flours (as well as the products that the flours make). Along with presenting the products beautifully, the ads also stood out from the competition.

For the 2020 campaign the ads continued in a same vein, but began to focus more on the variety of products that Grain Craft flours can be part of – as well as to show some of the baking process. Designer Mark Slawson produced strikingly simple ads to communicate Grain Craft’s dedication to excellence.

The ads were translated to a variety of media, including print, digital and social.

Creative Director: Paul Rustand; Design Direction + Design: Mark Slawson; Writing: Jacob Biba; Photography: Dotson Commercial.

People Values

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Core Values

Communication tools for Grain Craft

Grain Craft has combined the personal service and dependability of three great flour millers into the nation’s largest independent flour milling company. Cereal Food Processors, Milner Milling and PFM united under the Grain Craft name, bringing together three respected companies with rich milling histories dating as far back as 1899. 

Although their backgrounds and regions vary, each company shares core values about how to service your needs and how to conduct business the right way. Today, these core values form the very foundation of Grain Craft.

Since Grain Craft was just officially formed in 2014, the company has only recently started to develop a corporate culture to connect the three previously separate companies. Widgets & Stone worked with Grain Craft’s HR department create graphics to communicate these values to employees – through signs, murals, displays, wearables and online assets.

Creative Direction: Paul Rustand; Design: Travis Hitchcock.