Dalit Freedom Network
Logo concepts
In the world’s largest democracy, 250 million Dalit people are denied freedom, justice, and human dignity, because they are considered worthy only to be enslaved, broken, crushed. Untouchable. But after 3,000 years of oppression, they are standing up for the rights of their children to live in freedom and dignity.
The Dalit Freedom Network is working to help change this. The US branch of the organization asked Widgets & Stone to help them rebrand.
This design concept grew out of the fact that the “untouchable” Dalits are required to drink out of small clay cups that can be destroyed after they are finished — that way, no one else might mistakenly drink after them.
The design team developed the idea of taking the broken shards of a cup and reassembling them into new dynamic shapes, filled with potential.
This design was ultimately not used, as DFN decided it would be better to unify the offices worldwide under the existing identity.
Creative Direction: Paul Rustand; Design: Bradley Dicharry, Travis Hitchcock.