No Matter What

May 11, 2020

No Matter What

CFC 2020 Jerseys

After a decade as a very successful amateur soccer team, in 2019 Chattanooga Football Club made history by becoming the first soccer team in the US to offer fans true ownership in the club. In 2020, the club made its debut as a professional soccer team in the newly formed National Independent Soccer Association (NISA).

Chattanooga FC partnered with soccer apparel legend Hummel for the first time, and Widgets & Stone helped to design kits for the twelfth season. This time the designers drew inspiration from Hummel’s iconic “chevron” symbol, using it both as a pattern and a highlight feature.

Creative Direction: Paul Rustand; Design: Travis Hitchcock.

Out of Many, One

June 14, 2017

Out of Many, One

Chattanooga FC 2017 Campaign Theme

For the ninth season, Widgets & Stone helped Chattanooga Football Club craft its campaign theme. Working closely with 26 Tools and the club, the creative team decided to focus on the positive unifying aspects of a city coming together around its team. The concept “Out of Many, One” captures the essence of fans and players uniting around a single goal, and reflects the fact neither is truly fulfilled without the other.

The team developed a wide variety materials for the campaign: posters, calendars, magnets, coasters, social media graphics, videos, ads, billboards and e-blasts.

See a video of the campaign here.

Creative Direction: Paul Rustand; Art Direction: Travis Hitchcock; Design: Matt Greenwell, Mark Slawson, Travis Hitchcock; Writing: 26 Tools; Photography: Ray Soldano; Video Editing: Drake Rustand; Videography: Witt Hullander, Daniel Hamby; Music: Carl Cadwell/Skypunch Studio.

For Club, For Country

May 1, 2014

For Club, For Country

Chattanooga FC 2014 Campaign

As Chattanooga Football Club enters its sixth season in the men’s semi-pro National Premier Soccer League, it coincides with the summer of the World Cup – and the launch of the first season of the women’s team in the Women’s Premier Soccer League.

The campaign style utilizes illustrations (by Brian Woodlief based on photography by Steven Llorca) as there was no existing photography for the newly formed women’s team. The theme of “For Club, For Country” ties into the excitement of the biggest tournament of the world’s game — the World Cup in Brazil this June and July.

Creative Direction: Paul Rustand; Art Direction: Bradley Dicharry; Design: Ben Dicks, Travis Hitchcock; Illustration: Brian Woodlief; Men’s illustrations drawn from CFC photographer Steven Llorca.