Rules Are Good. Change Them.

Rules Are Good. Change Them.

Ad Concepts & Styles

Concept designs and writing for an ad campaign that didn’t make it past the first round of brainstorming. An intriguing product to investigate from a messaging standpoint — a wealth of history and style in how whiskeys are marketed. And the question we sought to address: How do you look different AND like you have enough experience when you are a very new brand?

Creative Direction: Paul Rustand & Mandy Meredith; Design: Bradley Dicharry, Paul Rustand, Mandy Meredith; Writing: Caleb Ludwick; Illustration: Paul Rustand. Photography: various.