New logo for the Ochs Center
For more than 50 years, the Ochs Center has been bringing breakthrough data that changes the way Chattanooga thinks.
An independent collaborative of researchers and strategists customized for each project with resources from executive and university groups, we rigorously apply both timeless and new methodologies to bring the right data – made reliable, relevant and actionable.
Always with a view to improving education, public safety and quality of life in our region, and to helping our clients understand and predict thinking and behavior.
The new symbol, colors and typography set forth a bold new personality to reflect the direction of the center going forward.
Creative Direction: Paul Rustand; Design: Amy Trumbull, Bradley Dicharry. Writing: Caleb Ludwick.