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Alleo Brand Identity

Hospice of Chattanooga has had a long and strong history providing patients and their loved ones a full spectrum of compassionate care. Over the past couple years the organization has grown – in addition to hospice and palliative care, they now also offer pediatric and perinatal programs for children facing life-limiting illness.

The board and leadership of Hospice of Chattanooga has also been expanding the nonprofit family of service organizations in Tennessee, Georgia and North Carolina. With this growth, Hospice of Chattanooga found it needed a new brand system to unite its variety of organizations and services.

Widgets & Stone worked closely with the leadership team to create Alleo Health System, the umbrella brand for all the organizations. A new logo and complete identity system was put into place to unify the different services and locations across the southeast.

Web, advertising, signage, business stationery systems, videos and more have been part of the complete rebrand.

Creative Direction: Paul Rustand; Design Direction: Liz Tapp; Design: Travis Hitchcock, Mark Slawson, Athene Ruiz, John Le, Ben Dicks; Writing: Jacob Biba; Photography: Dotson Commercial.