Engineered for Sport
Identity Redesign for NGI Sports
NGI Sports provides surface systems for sport, bringing together a legacy of innovation, enduring performance, and stewardship that reduces impact on the environment. All with a relentless commitment to finding the right materials and methods for each project. Engineered for sport, and installed for harder, higher, faster, longer play.
However, NGI’s existing identity and communications design was many years old and was not reflecting the attributes of the company.
Widgets & Stone, 26 Tools and Tubatomic worked together to bring a fresh new look to the company. A complete web redesign is in the works as well.
Creative Direction: Paul Rustand; Design: Bradley Dicharry, Ben Dicks, Nick Turner and Travis Hitchcock. Writing: Caleb Ludwick. Photography: Various found resources for presentation purposes only.