A Better Business Paradigm.

For-Purpose logo design

For-Purpose is a public benefit corporation founded by Josh McManus after 23 years of intensive study on making the world work for the most people possible. The company exists to equip people, build places, and create companies that strengthen humanity’s immune system.

For-Purpose seeks to help clients merge market imperatives and moral purposes. Their practical toolkit is designed to help companies, communities and leaders work toward a more just, resilient, and equitable world.

For-Purpose Founder Josh McManus tasked Widgets & Stone with creating a logo that could work as a registration or certification mark in conjunction with other company’s logos – like the ® or B-Corp symbols. Our design team came up with an efficient and minimal solution that works nicely in all kinds of applications.

Creative Direction: Paul Rustand; Design Direction: Matt Greenwell; Design: Brad Dicharry.