A Park that Barks
New Catalog Design
BarkPark designs and produces outdoor dog equipment, courses, and accessories for dogs and dog parks of all sizes — essentially playgrounds for pets! UltraSite, the parent company of BarkPark, tasked Widgets & Stone with doing a revamp of the catalog’s design style for 2023.
Designers Emily Ricks-Tyree and Noah Marlow collaborated to make a playful and lively design for the piece. Throughout the catalog, an “Instagram-post-treatment” was applied to photo features of real dogs using BarkPark equipment, as well as colorful, organic forms that keep the tone of the catalog as playful as the equipment, and the dogs that use it.
Design Direction: Emily Ricks-Tyree; Design: Noah Marlowe, Emily Ricks-Tyree; Photography: various provided by UltraSite.