Concerts at Coosa
Event branding
From September to November of 2022 Collier Construction is partnering with the Pop Up Project to host a series of immersive experiences in the iconic Coosa Mill factory building. Everything from an intimate candlelit opera concert to expressive dances to a massive immersive show covering three floors at once.
In addition to help brand Mill Town and Coosa Mill, Widgets & Stone helped to develop the look and feel for events and concerts being held in the old factory. The events are designed to gather the community in the Mill Town neighborhood while development plans for the building remodel are in progress. The idea is to get the public familiar with the building and the area while development is in progress. The hope is to use these events to introduce Mill Town to potential residents and businesses.
Widgets & Stone created campaign designs for posters, signage and digital promotions.
Creative Direction: Paul Rustand; Design: Emily Ricks.