Like Nana Makes
Nana B's Brand Identity
A beloved brand of fresh sweet teas and lemonades with over 75 years of experience and history wanted to develop a new brand of single serve RTD teas. The marketing tream partnered with Widgets & Stone on naming, identity and packaging designs to launch the new drink. With a long history as a woman owned company, the final name of Nana B's was selected in honor of one of the original founders.
Widgets & Stone created dozens of designs for both the logo and the packaging in a wide variety of styles. The final solution is bright, distinctive and down-to-earth. The unique typography and playful illustrations capture the spirit of the New South and present the flavored teas in a cheerful and friendly style.
The product is currently being market tested in hopes of a national launch in the near future.
Creative Direction: Paul Rustand; Design: Travis Hitchcock, Liz Tapp, Mark Slawson, Brad Dicharry.