Bring your mission to life with a vibrancy that attracts audiences.
We excavate the truest story about your organization and your audience to bring a shared vision to reality and turn insight into impact.
BRAND EXPRESSION CORE COMPETENCIES:
-
Purpose
MIssion
Vision
Values -
Audience Discovery
Market Sizing
Customer Journey Mapping
Drivers & Barriers Analysis
Segmentation & Personas
Research: Qualitative, Quantitative & Secondary -
Stakeholder & Audience Definition
Brand Architecture
Positioning / Unique Value Proposition
Brand Promise
Narrative -
Personality
Tone & Voice
Messaging Mix
Visual Metaphor
Identity Systems
Collateral
Environments & Wayfinding
SUPPORT NINJA
Support Ninja combines cutting-edge technology with a value-centered approach to foster high-performing, reliable teams that turn growing pains into efficient pathways to profitability. That’s outsourcing worth talking about.
Services provided: Brand Strategy and Brand Execution.
TACO MAMACITA
A wide-ranging brand renewal for the a new location in Germantown, near Nashville, Tennessee.
Services provided: Creative Direction, Graphic Design, Sigange, Illustration, Typography, Photo: Quinn Ballard.
INTELLICHECK
Intellicheck (Nasdaq: IDN) is one of the most trusted identity validation platforms in the US, validating over 100 million identities every year for customers of banks, financial services, retail and tech. During a season of growth, they approached us help to them differentiate and scale marketing efforts to grow.
Read more here.
Research · Brand Strategy · Visual + Verbal Identity · Illustration · Web Design + Development · Strategy
FLAME BROILER
Flame Broiler makes “Korean Inspired Bowls”: rice, meats, veggies, whatever you want. For 140+ franchisees across the US, they asked us how the brand could better express itself. The answer lay in reinforcing its Korean roots and positioning it as a go-to destination for fresh, high-protein meals — and making the brand just as fresh.
Research · Audience Insights · Brand Strategy · Visual + Verbal Identity · Animation · Photography
SITUSAMC
It was a critical moment: SitusAMC had just completed an industry-defining merger between leading commercial and residential real estate finance solutions providers. For the first time, two distinct sides of real estate were united under one roof.
Read more here.
Insights · Strategy · Core Beliefs, Personality & Tone · Visual + Verbal Identity · Web Design
CHATTANOOGA FOOTBALL CLUB
Comprehensive brand development for the first fan-owned soccer club in America for every season since its founding in 2009.
Services provided: Identity Design, Brand Development Strategy, Advertising & Promotion Campaigns, Writing, Collateral Design, Uniform Design, Poster & Ticket Design, Web Direction, Video Direction, Photo Styling and Merchandise Design.
INNOVATION DISTRICT
A unique identity design for Chattanooga's catalytic mix of start-up businesses, business incubators & accelerators, alongside innovation economy generators & amenities – all in our dense, walkable urban core.
Services provided: Creative Direction, Brand Direction, Graphic Design, Logo Development, Print Production. We paired with Range Projects for production of sign toppers.
UMA CERAMICS BRANDING + PACKAGING
A simple logo and packaging design for uma ceramics, creators of unique wheel-thrown mugs – perfect for use during your morning reflection, or for anytime you need to slow down and give yourself a moment.
Services provided: Creative Direction, Design, Branding, Print, Packaging, Social Media Template.
ALLEO HEALTH
A complete rebrand of family of care that provides hospice, palliative care, perinatal hospice and many more services.
Services provided: Naming, Brand Communications Strategy, Writing, Creative Direction, Design for Logo and Identity, Brand Development, Brand Design Elements, Print Design, Sign System Design, Photo Direction, Web Design Direction.
MOON PIE®
Ongoing design and brand development for America’s favorite marshmallow treat. For more than 100 years, MoonPie has been a southern staple, and our design work honors that heritage while stepping confidently into the next 100 years.
