Around the world, one in every three thousand five hundred boys is born in Duchenne Muscular Dystrophy. By age 12, they are confined to a wheelchair (if they can afford one). By age 30, the mortality rate is 100%. In fact, DMD is the leading genetic killer of children worldwide.

Researchers, however, say that promising advances have been made that could mitigate or cure the disease. Yet like most disease research it suffers from lack of awareness and funding. To help with both, a group of young men traveled with their friend Darius Weems — who is 15 and confined to a wheelchair —across country in an effort to get MTV to pimp Darius' chair and so gain attention for a DMD research foundation.

At next month's big TED conference, the Darius Goes West DVD will be included in the gift bag. To help their cause, we created an event-specific message on a translucent wrap for the DVD, to catch the eye of TEDsters and hopefully prompt them to contribute to the good work and — even better — spread the word.

Props to Darius, Logan and the boys. We're honored to help.