Sept 26, 2008 - Dave Matz, Director of Grassroots Outdoor Alliance, retained Widgets & Stone to help the organization craft a brand communications strategy to members, vendors and consumers. The studio will work with the leadership of the 14 year old organization to develop a concise and consisent brand message. Widgets & Stone will work with the existing visual identity, but will provide services including research, brand strategy, brand development, writing and communications design.

Grassroots Outdoor Alliance is a group of independent outdoor retailers dedicated to the sustainability of the specialty outdoor channel and the quality of the outdoor enthusiasts experience.

GOA members stand together to help facilitate a market for performance-oriented, revolutionary products, create a unified marketing presence for high quality, local outdoor specialists, and help protect and sustain the quality and access to the environment on a local, national and global level. Members sponsor a wide range of events from slide shows, free demos of equipment and boats, national-level races, and lectures. Each member is 100-percent committed to supporting environmental causes in their respective regions.